• mayu+

  • 陰翳 IN-EI



ISSEY MIYAKE PARFUMS is a collection that was co-developed with Beauté Prestige International in France. The first fragrance, L’EAU D’ISSEY, was born in 1992. The idea for this scent, whose name means ‘water’, was conceived of by Miyake, who saw water as both the greatest material, as well as the greatest source for inspiration. It has had a remarkable influence upon the world of perfume.

The Miyake Design Studio supervises the creative direction for the fragrance at every stage, from the initial concept to bottle design, naming, graphics, package design, marketing tools, and publicity.

Issey Miyake’s philosophy has never deviated. His goals are to create fragrances that convey a message, to inspire people with hope for a bright future, to present simple yet functional bottle designs that are at once accessible and universal, while never losing a sense of wonder. As with our clothing design, we continue to create new fragrances that are not only pertinent to our lifestyles, but are also founded in pure essentials.

Edition Special Creations Born from Two Encounters

These special edition bottles were created as a homage to two designers to whom Issey Miyake is eternally bound by friendship.


“Mr. Kuramata’s designs always lead us to dream. Working with him was always inspiring.” Issey Miyake

Shiro Kuramata worked on many store designs after his first ISSEY MIYAKE boutique in 1976. In 1990, when L’EAU D’ISSEY was born, he was asked to create the design for the bottle as a natural extension of his work. Mr. Kuramata, who was a great lover of perfumes, was creative and poetic, but due to the limitations of the mass-production technology at the time, it was impossible to manufacture his design. By 2008 however, thanks to advances in technology, it became possible.

Parfum 20ml Limited Edition Shiro Kuramata – numbered in 2500 bottles

Photo : Daniel Jouanneau

Photo : Daniel Jouanneau


“Ettore is a man who embodies the word “freedom”. I can think of no other designer today who shares such a unique vision” Issey Miyake

Issey Miyake was a great admirer of Sottsass’ work. In 1997, during one of their meetings, Ettore Sottsass drew a perfume bottle for his friend.
In 2009, Issey Miyake wants to celebrate this renowned designer.

The design, features vivid, fluorescent-colored strands intertwining within a slender, oval-shaped transparent-glass bottle. This limited edition bottle was created as he conceived it, with the combination of the body made by advanced traditional glass blowing techniques and plastic strands intertwined within.
Eau de parfum 100ml – Limited Edition Ettore Sottsass numbered in 2000 bottles.

Photo : Luc Monnet

Ettore Sottsass portrait. Photo : Santi Caleca

Selected Awards

L’EAU D’ISSEY (launch 1992 )

1993 Prix International pour le meilleur packaging parfum féminin lancé en 1992 /Accademia del Profumo
1993 European FIFI AWARDS prix meilleur parfum feminin catégorie "prestige" lancée europe en 1992
1994 American FIFI AWARDS- prix du meilleur parfum prestige lancé aux USA en 1993 en distribution exclusive
1994 American FIFI AWARDS- meilleur packaging parfum feminin en distribution exclusive
2011 American FIFI AWARDS- fragrance hall of fame women's

L’EAU D’ISSEY POUR HOMME (launch 1994 )

1995 "European FIFI AWARDS" prix européen du meilleur lancement parfum masculin lancé en 1994


2005 FIFI AWARDS- Best new male fragrance packaging
2005 FIFI AWARDS- Best packaging of the year in the men's prestige category

A scent by issey miyake (launch 2009)

2009 Grand Prix Stratégies/First luxe .com du luxe 2009
Mention speciale jury dans la catégorie Relations Publiques & Relations presse à BPI pour le lancement presse de a scent by issey miyake
2010 Prix Academia del Profumo => meilleure composition olfactive et meilleur packaging design féminin
2010 Oscar Cosmétique Magazine meilleur packaging design parfum innovation artistique


2014 The CEW(UK) 2014 Beauty Awards
Prestige Categories
Best New Women's Fragrance


The Watch project has been evolving since 2001, pairing Seiko Instruments Inc. with the creative direction of the Miyake Design Studio. There have been eight designers involved in the project to date, each of whom has created a watch true to the spirit of Issey Miyake, interpreted in their voice. The designers are always faced with the challenge of creating a fresh design, as well as an analogue watch, that will be made in Japan. The designers also create their own package design. The collaborative efforts of the trios comprised of designer, Seiko and the Miyake Design Studio continue to result in beautiful, functional designs, each of which is distinct and affordable.


ISSEY MIYAKE Watch: Tenth Anniversary Special Model

The ISSEY MIYAKE Watch project celebrates its tenth anniversary this year. The project, which began in 2001, is comprised of 13 different series, each done in collaboration with noted designers from all over the world. To mark this anniversary Tokujin Yoshioka has designed a special model, “O.” Its concept is based upon “the shape of water: a watch which keeps transparent time.” Each year, a new model has been presented at BASELWORLD, the annual international watch and jewelry show. The Watch Project will be ticking new time for the next ten years.


“mayu+” started in 2007 as a new brand of bedding and homewear collection. “mayu+” is a new concept in bedding design, inspired by the layered pastry millefeuille: the light and high-quality can be layered to adjust temperature, and can also be used as interior items. It is now co-developed with BAU CHI BEDDING ENTERPRISE CO., LTD. in Taiwan R.O.C.

陰翳 IN-EI Artemide

Issey Miyake’s new project, 132 5. ISSEY MIYAKE, confronts the environmental and resource issues we face today, and explores the making things of the future. In this project, with Miyake as the central figure, the project team Reality Lab., founded in 2007, conduct various research and development. Using fabric made from improved recycled polyester fiber and forms developed by applying three-dimensional mathematical principles, the new 132 5. ISSEY MIYAKE clothes were born in autumn 2010.

In the development process of the 132 5. ISSEY MIYAKE project, attempts to explore design from a broader viewpoint – not just limited to clothing – evolved into the IN-EI ISSEY MIYAKE lighting products.

The production of the lighting products involved not only the latest technology, but also the work by human hands. And, at the base of the products’ concept is the traditional Japanese esthetics about the relationship between light and shadow (in-ei). This concept is also represented in Junichiro Tanizaki’s In Praise of Shadows: “We find beauty not in the thing itself, but in the patterns of shadows, the light and the darkness, that one thing against another creates.” The three-dimensional form concept developed by 132 5. ISSEY MIYAKE was used in creating the lampshades, and the original material with excellent shape retention and light transmission qualities was developed.

The IN-EI ISSEY MIYAKE lighting products were launched by Italian lighting maker Artemide in April 2012 at Light+Building (Frankfurt) and the Milan Furniture Fair (Salone Internazionale del Mobile di Milano).

Selected Awards

2013 iF design award /International Forum Design Hannover
2013 reddot design award /Design Zentrum Nordrhein Westfalen
best of the best
2013 Good Design Award /Japan Institute of Design Promotion
2014 ADI Compasso d’Oro Award /Italy
2015 DFA Design for Asia Awards /Hong Kong Design Centre
Grand Award

Photo : Iwasaki Hiroshi