MIYAKE DESIGN STUDIO 株式会社 三宅デザイン事務所

A tribute to today’s masculinity, reconnected to its senses, Le Sel d’Issey conjures up the image of a beneficent nature that transmits to men the impetus, drive and desire to live intensely. A condiment of life, salt awakens the senses and stimulates energy, that vital impulse that animates us and gives flavour to our existence.

LE SEL D’ISSEY COMMUNICATION VISUAL

“a drop d’Issey” will debut in the story of L’EAU D’ISSEY fragrances that began in 1992. It expresses drops, the fundamental shape of water, which is essential for humanity as the source of life. The fragrance is made to be as environmentally-friendly as possible, including selection of the perfume raw materials and the ingredients.

A DROP D’ISSEY COMMUNICATION VISUALS

L’EAU D’ISSEY PURE is a fragrance inspired by a drop of water, precious and unique.

Based on the slender, cone-shaped silhouette of the iconic bottle of L’EAU D’ISSEY, the design of L’EAU D’ISSEY PURE’s bottle is a symbol of the crystalline orb on top sliding down to the bottom of the bottle like a drop of water.

L’EAU D’ISSEY PURE COMMUNICATION VISUALS

Like cold water meeting magma, the energy and vitality erupt from the fusion of the two, where the wind blows and refines the rich minerals in the earth formed by the fusion.

FUSION D'ISSEY is a fragrance inspired by the scent of the contrast between the coldness of water and the heat of magma, with a subtle hint of warm spices.

FUSION D’ISSEY COMMUNICATION VISUAL

L’EAU MAJEURE D’ISSEY is a fragrance redolent of fresh sea breeze and powerful crashing waves.

The bottle of L’EAU D’ISSEY POUR HOMME is depicted as an object weathered by rushing streams of water. The transparent bottle emphasizing its strong silhouette is reminiscent of sea glass being washed up on shore.

L’EAU MAJEURE D’ISSEY COMMUNICATION VISUALS

NUIT D’ISSEY is a fragrance that drew inspirations from light piercing through the darkness of night, redolent of a forest in nature bathed in moonlight.

The bottle design of NUI D’ISSEY is based on that of L’EAU D’ISSEY POUR HOMME, integrated with a smoky gradient and hairline finish to express the interplay between light and darkness at night. The shine along the center of the bottle surface is reminiscent of the moonlight reflected on water.

NUIT D’ISSEY COMMUNICATION VISUALS

These special edition bottles were created as a homage to two designers to whom Issey Miyake is eternally bound by friendship.

L’EAU D’ISSEY (launched in 1992)

ISSEY MIYAKE is embarking on the ISSEY MIYAKE EYES to showcase a new eyewear series. The essential design points are: being basic; paying attention to detail for their quality and dignity, and being loved for years to come. It is these fundamental and evident elements for making products that ISSEY MIYAKE carefully strives to establish the standard for tomorrow. And what is required to achieve it is assured skills and an accumulated experience. We are pleased to announce that a prominent Japanese eyewear manufacturer KANEKO OPTICAL identifies with our vision and has agreed to work with us on the new project. Through this collaboration, the project has evolved and we will present the “beauty of use”, bringing zest and zeal to people’s daily lives.

The products of ISSEY MIYAKE EYES are engraved with the name of our partner Kaneko Optical, one of Japan’s leading eyewear manufacturers that handles everything from product planning to sales. We cooperate to realize our design philosophy and achieve our quality goals.
This project started through the profound resonance of our respect for high-quality domestic craftsmanship and Kaneko Optical’s strong motivation for product development.

The company’s headquarters is located in Sabae City in Fukui Prefecture, Japan, a region distinguished for its sophisticated eyewear production techniques at the highest level in the world. With its own factory BACKSTAGE and its chain of directly managed stores KANEKO GANKYO, the company gets involved in everything from the planning and designing to the production and sales of eyewear, while assuring quality of products. Its “CRAFTSMAN SERIES”, a collection of glasses each of which bears the name of an author-craftsperson, is receiving high acclaim as a work to pass down traditional eyewear techniques to the present day.

Issey Miyake’s new project, 132 5. ISSEY MIYAKE, confronts the environmental and resource issues we face today, and explores the making things of the future. In this project, with Miyake as the central figure, the project team Reality Lab., founded in 2007, conduct various research and development. Using fabric made from improved recycled polyester fiber and forms developed by applying three-dimensional mathematical principles, the new 132 5. ISSEY MIYAKE clothes were born in autumn 2010.

In the development process of the 132 5. ISSEY MIYAKE project, attempts to explore design from a broader viewpoint – not just limited to clothing – evolved into the IN-EI ISSEY MIYAKE lighting products.

The production of the lighting products involved not only the latest technology, but also the work by human hands. And, at the base of the products’ concept is the traditional Japanese esthetics about the relationship between light and shadow (in-ei). This concept is also represented in Junichiro Tanizaki’s In Praise of Shadows: “We find beauty not in the thing itself, but in the patterns of shadows, the light and the darkness, that one thing against another creates.” The three-dimensional form concept developed by 132 5. ISSEY MIYAKE was used in creating the lampshades, and the original material with excellent shape retention and light transmission qualities was developed.

The IN-EI ISSEY MIYAKE lighting products were launched by Italian lighting maker Artemide in April 2012 at Light+Building (Frankfurt) and the Milan Furniture Fair (Salone Internazionale del Mobile di Milano).