ISSEY MIYAKE PARFUMS is a collection that was co-developed with Beauté Prestige International (SHISEIDO EMEA) in France. The first fragrance, L’EAU D’ISSEY, was born in 1992. The idea for this scent, whose name means ‘water’, was conceived of by Miyake, who saw water as both the greatest material, as well as the greatest source for inspiration. It has had a remarkable influence upon the world of perfume.
The Miyake Design Studio supervises the creative direction for the fragrance at every stage, from the initial concept to bottle design, naming, graphics, package design, marketing tools, and publicity.
Issey Miyake’s philosophy has never deviated. His goals are to create fragrances that convey a message, to inspire people with hope for a bright future, to present simple yet functional bottle designs that are at once accessible and universal, while never losing a sense of wonder. As with our clothing design, we continue to create new fragrances that are not only pertinent to our lifestyles, but are also founded in pure essentials.
The most beautiful and the purest fragrance is the scent of clean, clear water. This is the concept that gave rise to the unique fragrance named Issey's water.
Water is the source of life that holds infinite possibilities. It is part of ISSEY MIYAKE’s spirit and an indispensible element to ISSEY MIYAKE’s creative process, from which the fragrance’s name L’EAU D’ISSEY (Issey's water) came.
The name, in both its meaning and pronunciation, draws connections with Odyssey (the Greek epic poem said to be written by Homer about the journey of the wise, brave hero Odysseus), and connotes the start of Issey Miyake's journey into the world of perfumes.
Fragrance by perfumer Jacques Cavallier
Bottle designed by Issey Miyake, Fabien Baron and Alain de Mourgues
Launched in 1992
The bottle and package design expresses a beauty that is universal.
One night during his stay in Paris, Issey Miyake saw a full moon rising above the Eiffel Tower. The scene inspired him and became the concept of L'EAU D’ISSEY’s bottle. The bottle’s design is an unadorned cone with a metal neck in matte finish, topped with a crystalline orb, which embodies a beauty that is essential.
L’EAU D’ISSEY COMMUNICATION VISUALS
L’EAU D’ISSEY POUR HOMME
L’EAU D’ISSEY POUR HOMME is a fragrance inspired by spring water in nature, clean, clear, and powerful.
Fragrance by perfumer Jacques Cavallier
Bottle desgined by Issey Miyake and Fabien Baron
Launched in 1994
L’EAU D’ISSEY POUR HOMME COMMUNICATION VISUALS
< The L'EAU D'ISSEY series >
A DROP D’ISSEY
“a drop d’Issey” will debut in the story of L’EAU D’ISSEY fragrances that began in 1992. It expresses drops, the fundamental shape of water, which is essential for humanity as the source of life.
The fragrance is made to be as environmentally-friendly as possible, including selection of the perfume raw materials and the ingredients.
Fragrance by perfumer Ane Ayo
Bottle designed by Todd Bracher
Launched in 2021
A DROP D’ISSEY COMMUNICATION VISUALS
L’EAU D’ISSEY PURE
L’EAU D’ISSEY PURE is a fragrance inspired by a drop of water, precious and unique.
Based on the slender, cone-shaped silhouette of the iconic bottle of L’EAU D’ISSEY, the design of L’EAU D’ISSEY PURE’s bottle is a symbol of the crystalline orb on top sliding down to the bottom of the bottle like a drop of water.
Fragrance by perfumer Dominique Ropion
Bottle designed by Todd Bracher
Launched in 2016
L’EAU D’ISSEY PURE COMMUNICATION VISUALS
Like cold water meeting magma, the energy and vitality erupt from the fusion of the two, where the wind blows and refines the rich minerals in the earth formed by the fusion.
FUSION D'ISSEY is a fragrance inspired by the scent of the contrast between the coldness of water and the heat of magma, with a subtle hint of warm spices.
Fragrance by perfumer Nathalie Lorson
Launched in 2020
FUSION D’ISSEY COMMUNICATION VISUAL
L’EAU MAJEURE D’ISSEY
L’EAU MAJEURE D’ISSEY is a fragrance redolent of fresh sea breeze and powerful crashing waves.
The bottle of L’EAU D’ISSEY POUR HOMME is depicted as an object weathered by rushing streams of water. The transparent bottle emphasizing its strong silhouette is reminiscent of sea glass being washed up on shore.
Fragrance by perfumers Aurelien Guichard and Fabrice Pellegrin
Bottle designed by Todd Bracher
Launched in 2017
L’EAU MAJEURE D’ISSEY COMMUNICATION VISUALS
NUIT D’ISSEY is a fragrance that drew inspirations from light piercing through the darkness of night, redolent of a forest in nature bathed in moonlight.
The bottle design of NUI D’ISSEY is based on that of L’EAU D’ISSEY POUR HOMME, integrated with a smoky gradient and hairline finish to express the interplay between light and darkness at night. The shine along the center of the bottle surface is reminiscent of the moonlight reflected on water.
Fragrance by perfumers Dominique Ropion and Loc Dong
Launched in 2014
NUIT D’ISSEY COMMUNICATION VISUALS
Edition Special Creations Born from Two Encounters
These special edition bottles were created as a homage to two designers to whom Issey Miyake is eternally bound by friendship.
L’EAU D’ISSEY EDITION SHIRO KURAMATA
Shiro Kuramata worked on many store designs after his first ISSEY MIYAKE boutique in 1976. In 1990, when L’EAU D’ISSEY was born, he was asked to create the design for the bottle as a natural extension of his work. Mr. Kuramata, who was a great lover of perfumes, was creative and poetic, but due to the limitations of the mass-production technology at the time, it was impossible to manufacture his design. By 2008 however, thanks to advances in technology, it became possible.
“Mr. Kuramata’s designs always lead us to dream. Working with him was always inspiring.” Issey Miyake
L’EAU D’ISSEY EDITION ETTORE SOTTSASS
Issey Miyake was a great admirer of Sottsass’ work. In 1997, during one of their meetings, Ettore Sottsass drew a perfume bottle for his friend. In 2009, Issey Miyake wants to celebrate this renowned designer.
The design, features vivid, fluorescent-colored strands intertwining within a slender, oval-shaped transparent-glass bottle. This limited edition bottle was created as he conceived it, with the combination of the body made by advanced traditional glass blowing techniques and plastic strands intertwined within.
“Ettore is a man who embodies the word “freedom”. I can think of no other designer today who shares such a unique vision” Issey M
L’EAU D’ISSEY (launched in 1992)
Prix International pour le meilleur packaging parfum féminin lancé en 1992 /Accademia del Profumo
European FIFI AWARDS prix meilleur parfum feminin catégorie "prestige" lancée europe en 1992
American FIFI AWARDS- prix du meilleur parfum prestige lancé aux USA en 1993 en distribution exclusive
American FIFI AWARDS- meilleur packaging parfum feminin en distribution exclusive
American FIFI AWARDS- fragrance hall of fame
DUFSTARS Classic Fragrance Award / The Fragrance Foundation Germany
L’EAU D’ISSEY POUR HOMME (launched in 1994 )
European FIFI AWARDS" prix européen du meilleur lancement parfum masculin lancé en 1994
L’EAU BLEUE D’ISSEY POUR HOMME (launched in 2004 )
FIFI AWARDS- Best new male fragrance packaging
FIFI AWARDS- Best packaging of the year in the men's prestige category
A scent by issey miyake (launched in 2009)
Grand Prix Stratégies/First luxe .com du luxe 2009 Mention speciale jury dans la catégorie Relations Publiques & Relations presse à BPI pour le lancement presse de a scent by issey miyake
Prix Academia del Profumo meilleure composition olfactive et meilleur packaging design féminin
Oscar Cosmétique Magazine meilleur packaging design parfum innovation artistique
PARFUMS PLEATS PLEASE ISSEY MIYAKE (launched in 2012)
The CEW(UK) 2014 Beauty Awards Prestige Categories Best New Women's Fragrance
A DROP D'ISSEY (launched in 2021)
THE FRAGRANCE FOUNDATION AWARDS 2022 Meilleur fracon féminin / The Fragrance Foundation France
The Watch project has been evolving since 2001, pairing Seiko Instruments Inc. with the creative direction of the Miyake Design Studio. There have been eight designers involved in the project to date, each of whom has created a watch true to the spirit of Issey Miyake, interpreted in their voice. The designers are always faced with the challenge of creating a fresh design, as well as an analogue watch, that will be made in Japan. The designers also create their own package design. The collaborative efforts of the trios comprised of designer, Seiko and the Miyake Design Studio continue to result in beautiful, functional designs, each of which is distinct and affordable.
ISSEY MIYAKE is embarking on the ISSEY MIYAKE EYES to showcase a new eyewear series. The essential design points are: being basic; paying attention to detail for their quality and dignity, and being loved for years to come. It is these fundamental and evident elements for making products that ISSEY MIYAKE carefully strives to establish the standard for tomorrow. And what is required to achieve it is assured skills and an accumulated experience. We are pleased to announce that a prominent Japanese eyewear manufacturer KANEKO OPTICAL identifies with our vision and has agreed to work with us on the new project. Through this collaboration, the project has evolved and we will present the “beauty of use”, bringing zest and zeal to people’s daily lives.
The products of ISSEY MIYAKE EYES are engraved with the name of our partner Kaneko Optical, one of Japan’s leading eyewear manufacturers that handles everything from product planning to sales. We cooperate to realize our design philosophy and achieve our quality goals. This project started through the profound resonance of our respect for high-quality domestic craftsmanship and Kaneko Optical’s strong motivation for product development.
KANEKO OPTICAL PROFILE
The company’s headquarters is located in Sabae City in Fukui Prefecture, Japan, a region distinguished for its sophisticated eyewear production techniques at the highest level in the world. With its own factory BACKSTAGE and its chain of directly managed stores KANEKO GANKYO, the company gets involved in everything from the planning and designing to the production and sales of eyewear, while assuring quality of products. Its “CRAFTSMAN SERIES”, a collection of glasses each of which bears the name of an author-craftsperson, is receiving high acclaim as a work to pass down traditional eyewear techniques to the present day.
Issey Miyake’s new project, 132 5. ISSEY MIYAKE, confronts the environmental and resource issues we face today, and explores the making things of the future. In this project, with Miyake as the central figure, the project team Reality Lab., founded in 2007, conduct various research and development. Using fabric made from improved recycled polyester fiber and forms developed by applying three-dimensional mathematical principles, the new 132 5. ISSEY MIYAKE clothes were born in autumn 2010.
In the development process of the 132 5. ISSEY MIYAKE project, attempts to explore design from a broader viewpoint – not just limited to clothing – evolved into the IN-EI ISSEY MIYAKE lighting products.
The production of the lighting products involved not only the latest technology, but also the work by human hands. And, at the base of the products’ concept is the traditional Japanese esthetics about the relationship between light and shadow (in-ei). This concept is also represented in Junichiro Tanizaki’s In Praise of Shadows: “We find beauty not in the thing itself, but in the patterns of shadows, the light and the darkness, that one thing against another creates.” The three-dimensional form concept developed by 132 5. ISSEY MIYAKE was used in creating the lampshades, and the original material with excellent shape retention and light transmission qualities was developed.
The IN-EI ISSEY MIYAKE lighting products were launched by Italian lighting maker Artemide in April 2012 at Light+Building (Frankfurt) and the Milan Furniture Fair (Salone Internazionale del Mobile di Milano).
iF design award /International Forum Design Hannover GOLD
reddot design award /Design Zentrum Nordrhein Westfalen best of the best
Good Design Award /Japan Institute of Design Promotion GOLD
ADI Compasso d’Oro Award /Italy
DFA Design for Asia Awards /Hong Kong Design Centre Grand Award